Display Advertsing will be getting more performance and so we expecting much more budgets in this segment. For the SEA we expecting more budgets too, and in more channels like Bing Ads, also the locale provider of searchengine get more engaged, so we expecting more mediabudget indeed.
Google will be in front of course, the first searchengine for searchers, but other searchengines like startpage.com and duckduckgo.com have impressive increase of unique visitors the last months. In times of data security, data sharing and data abuse, the people keep an eye on their own data, who will handle this big data, and what will happen with the dataflow.
In the Search Engine Optimization we are the opinion that the localisation will be increase, accompanied with the mobility. Companies must see, that is it necessary to have mobile websites, responsive webdesign and in effect mobile campaign of all online marketing segments.
Google Plus will be much more stronger in users and unique visitors, because of Google will more push their own social network, similar to Youtube, more users, more visits, more views, more money. Facebook is going older (the older people from 35 displace the younger people, or the youngest people not longer choosing facebook as their network).
Twitter is coolest, is better in content, better for mobile. Pinterest is attractive and will be more integrated in digital advertising.
And yes, here is RTB, look like the comments on the last dmexco, we will be curious …
(Because of a lot of english visitors on the blog, sometimes i will switch to english)